Personalized videos

Personalized videos

Give your employees a peek into their retirement future

Using the same Behavioral Finance research and account data as myOrangeMoney, Voya’s Personalized Videos help fill a retirement education gap for visual learners and those with shorter attention spans. 

A short video speaks to the employee (literally) and shows them if their current contributions are enough to fuel their retirement income. Within a single video, the employee sees an overview of their long-term financial journey and receives:

  1. Financial tips to guide their path forward  
  2. A clear next step toward a better financial future

Alongside links to their Voya account and Voya’s extensive financial resources, Personalized Videos capture engagement at its peak momentum by shortening the time between financial education and employee action. And it makes a big difference…

25% increase in savings rate for employees who took action after viewing their Personalized Video (footnote 1)
Description

Personalized Videos are part of Voya’s larger, people-centric Employee Experience.

Employees see a video that:

  • Addresses them by their first name
  • Speaks to their unique retirement income goals
  • Reflects how today’s contributions create retirement income later
  • Shows their personal myOrangeMoney graphics
  • Shares tips about possible next steps
  • Gives them a specific call-to-action to follow
Kaltura Video

Let’s create better financial outcomes through innovative workplace benefits, savings and experiences.

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Already work with Voya? Reach out to your Voya Representative.

Related solutions

1 Based on Voya proprietary data on personalized video performance.

Products and services offered through the Voya® family of companies.

 

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