Transparency from us. Independence for you.

At Voya, we’re committed to helping all Americans build a secure financial future. As a professional financial advisor, you’re our partner in that mission and a cornerstone of our business. It’s why we offer you a complete package of industry-leading solutions to help you build your business while maintaining your independence—support that only an established, brand name broker-dealer can provide.






About Voya Financial Advisors+

About Voya Financial Advisors

We support you at every turn

Check out our video to see what sets us apart:


With Voya, you have all the power of a brand name broker-dealer behind you. Here’s what we deliver for you and your clients.

1. A strong advisor platform with an online client interface and cloud-based solution that makes it easier to see and track clients’ complete financial pictures

2. A tailored service model that supports independent practices and business strategies for growth including advisory white glove and advanced planning programs to help you deliver financial planning to clients 

3. A robust product mix and advice-based platform that meet the needs of clients across life stages and investment complexities

4. A Be more valuable practice management program built to support six key business areas that help generate business growth and maximize the most efficient use of your time with clients

5. A hybrid registered investment advisory (RIA) platform to give you flexibility to offer advisory-based services to clients as an RIA to help build and grow your advisory business

6. A strong brand to help promote independent businesses supported by America’s Retirement CompanyTM

A personal invitation to join Voya Financial Advisors from our president, Tom Halloran.

Voya Financial has been recognized in the industry for maintaining the highest standards of ethics and fairness.

See what independent financial advisors like you have to say about working with Voya.

Learn about how we support you during transition and the newest advisors we welcomed.

See how Voya Financial Advisors is making news.

Offerings for Financial Advisors+

Offerings for Financial Advisors

Do more for yourself and your clients.

You can do much more as a Voya financial advisor. Our Voya WealthSolutions platform helps keep your business running, so you can focus on your clients. Take advantage of our advisory support programs, product mix and advice-based platform to create customized financial plans for any client. And, receive maximum value for a competitive, transparent fee with no surprises.

With Voya WealthSolutions and a complete advisory support model, you can do much more for your clients—and your business.

Our platform gives you the range and flexibility you need to offer all your clients truly personalized financial planning.

Competitively priced and totally transparent, Voya Financial Advisors offers maximum value and no surprises.

Our hybrid business model gives you the best of both worlds - freedom of offering advisory-based services as an RIA while keeping your traditional brokerage business and registration with Voya Financial Advisors for commission-based business. 



Supporting your Independence

When you join Voya Financial Advisors, you get all the benefits of joining a brand name broker-dealer without sacrificing independence. That includes technology that keeps you connected and helps you run your business smarter, marketing tools for getting your message out, and access to networking events that keep you up to date on new trends. When the time comes, you can even get help with your succession plan.

Our advisor platform provides tools you need to seamlessly run your business, whether you’re in the office or on the move.

Get the support you need to reach clients and prospects with compelling, engaging marketing materials.

Attend our exclusive events to network with your peers and stay up to date on critical industry issues.

Find out how our Be More Valuable practice management program can help you run a more successful and effective practice. 

Going independent can feel like a leap of faith. Not so with the help of Voya Financial Advisors. Hear what some of our independent advisors shared with Investment News.

Join Us+

Join Us

Ready to join Voya Financial Advisors? To become a registered representative with us, please call 855-698-4900 or fill out the "Join Us" form.

Let us help with your transition

Whether you’re starting fresh or joining us from another broker-dealer, our experienced transition team will be there for you to help make your move as seamless as possible.

Because your business deserves our personal attention, a transition case manager will be assigned to be your single point of contact. And, your transition case manager will be backed by an entire team of specialists working as one to make your move to Voya Financial Advisors a success.

Client Information+

Client Information

Below is important information about Voya Financial Advisors.

About Voya Financial Advisors

Voya Financial Advisors, Inc., the broker-dealer of Voya Financial® (NYSE: VOYA), supports a wide range of clients through approximately 2,100 financial advisors. As a top-tier independent broker-dealer, Voya Financial Advisors is focused on helping Americans advance their retirement readiness through education, financial planning and a broad range of personalized asset accumulation, protection and distribution solutions. Voya Financial is a premier retirement, investment and insurance company with a vision to be America’s Retirement CompanyTM serving the financial needs of approximately 13 million individual and institutional customers in the United States.

Voya Financial Advisors is required to make available quarterly reports that present a general overview of its order routing practices. These reports identify the significant venues to which client orders were routed for execution during the applicable quarter. Voya Financial Advisors transmits its client orders to its clearing firm, Pershing LLC.  Pershing may then route these orders to various venues for execution. To obtain a copy of this report please click here and enter the full broker-dealer name exactly as follows: Voya Financial Advisors, Inc.

Securities offered through Voya Financial Advisors, Inc. (member SIPC). See BrokerCheck for more information.
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