Personalized video

Leveraging the success of Voya’s myOrangeMoney experience — which helps participants see their balance in the context of estimated retirement income — the new personalized videos incorporate real-time account information, such as monthly income replacement goals, estimated monthly retirement income and potential shortfalls.

Each video identifies a participant by their first name and runs approximately one minute. The videos also leverage Voya’s predictive analytics capabilities and provide a targeted call to action that mirrors the message participants would receive if they were to contact Voya’s service center or access other areas of the website. The mobile-friendly videos are currently available through Voya’s participant website and are accessible through statement emails.

On a broader basis, the videos reflect the scientific research Voya is doing with The Voya Behavioral Finance Institute for Innovation, helping to overcome one of the primary hurdles with traditional financial education: The gap in time between when information is received and when someone actually applies it. In an effort to overcome this timing gap, the video experience can provide an easy path for participants to make the right choice by minimizing the amount of time they take between education and action.