With a vision to be America’s Retirement Company®, we don’t just innovate. We innovate with a purpose.

Through The Voya Behavioral Finance Institute for Innovation, Voya Financial is focused on gaining deeper insights into the decisions of Americans regarding their financial and retirement planning activities. The Institute will lead a series of pioneering studies and test a number of novel concepts that could translate into large-scale solutions capable of helping Americans retire better. The Institute supports Voya’s broader mission to make a secure financial future possible - one person, one family, one institution at a time. 


Featured Wall Street Journal Articles

PLANADVISER featuring Shlomo Benartzi

Watch Professor Shlomo Benartzi of UCLA discuss the future of behavioral finance and congratulate Richard Thaler, his longtime friend and mentor, on winning the Nobel Prize in economics.


Meet our Institute Leaders & Partners


Voya Thought Leadership

Go behind the science and findings of Voya’s thought leaders to get an expanded view of how Voya is using insights to improve retirement outcomes.


In the Media

What do others think of the Institute? See how the industry is taking notice.*

*These articles are available by linking to a third-party website which may require your registration to access the full article. Voya does not endorse nor accept responsibility for the content on third-party websites.